ICE-bag company should change themselves

 There has a market. Powerful ICE bag strength boosted foreign trade in adversity  Powerful ICE bag strength boosted foreign trade in adversity  Powerful ICE bag strength boosted foreign trade in adversity situation. Binxin ICE bag Corporation in Jinchang Central Building has 25 designers who release 10 new patterns each day. Now, the company already stands firmly in Southeast Asia, Dubai and other markets. Since the establishment last May, the company has an increase in business which grows by 15% month on month. The related responsible person of the company thinks that in order to keep the market, the company must use its powerful weapon that is the capability of original design in the financial crisis. For this reason, though already having over 10 designers, the company hired another more than 10 designers paid by high salary to develop original embroidered patterns by hand-painting and making plate etc. In the high-end market, the patterns prevail in a short time and then are quickly replaced, so the company should change themselves so as to make sure that the client's patterns can go ahead of fashion trend. Though the company pushes out more than 10 patterns, only one or two patterns can be accepted by the market. But they will never give up. Pattern design is one part of the originality. "Binxin ICE bag" is active in developing the originality to "the two ends": cooperate with some famous enterprises and inject more innovative elements to grey cloths in order to be in line with the fashion trend; optimize the finishing process constantly so that the added-value fabrics increases by about 20%. Supported by the originality, "Binxin Textile" stands out in just one year. Many clients at home and abroad visit the company, and the company develops agents in Southeast Asia, Dubai and other regions.
 Fabric sellers of China ICE bag City develop themselves by registering overseas trademarks to raise added value of products. From this year, three foreign trading companies of China ICE bag City has registered overseas trademarks in many countries. Companies invest large amount of money to register overseas trademarks, aiming at creating brands and enhance the competitiveness in overseas markets. In textile industrial circle, "difficult to create brands, difficult to build brands" spread wide. In the past, in China Textile City, many companies dare not "create brands", let alone register international trademarks. Whereas, with the influence of RMB exchange rate rising up, frequent international trade friction and other adverse factors, fabric sellers of China Textile City are changing their minds and become very enthusiastic on developing independent brands and raising added value of products. China Textile City Zhongjia Fabric Industry Co., Ltd. has successfully registered 18 "Zhongjia" trademarks overseas. Though the products have been very popular in the place of registration, "Zhongjia" will have a higher reputation through trademark registration, so that the overseas market shares can be maintained, the added value of products can be lifted up and the power to price products can be enhanced. At present, China ICE bag City's export by brand is in the first stage. As the statistics shows, "Shuida", "Spring & Summer & Autumn & Winter" and "Zhongjia" of China Textile City has already registered 56 overseas trademarks. Brand is a intangible asset for owners to quote higher prices and get more added value. It all originated from the good image in consumer's heart. China Textile City's  products can be exported to all over the world partly because of low prices. However, in face of new export situation, raising added value is getting more important, and registering overseas trademark can achieve the goal
Foreign trade prosperity index and foreign trade price index are expected to decline slightly in July. The trade protectionism may start again, some trade barriers to Chinese textile and garment export will appear, anti-dumping and countervailing petitions will be proposed.In addition, as foreign demand shrinks rapidly together with the exceeding production capacity at home, Chines textile industry will be reshuffled inevitably. Although the cheap labour cost makes the export prices competitive, the advantage is getting weak as the textile industries in surrounding countries in Asia rise up; Particularly, he pressures on the cost such as the soaring cost on raw materials, labor cost and appreciation of RMB not only squeeze the profit margin of manufacturers but also reduce the competitiveness of Chinese textile and garment in export. As the traditional off-season of textile market appears in July, the export of popular products sold in large quantities are not optimistic, small and medium-sized companies will face severe challenges. The price advantage in lots of exported products continues to become weaker, the competitiveness declined, so some small and medium-sized ICE bag companies will have more pressures and challenges when exporting. But the squeeze in price only takes the active role temporarily.